This coffee has been harvested and roasted in Villa Rica – Pasco, a special coffee town in the middle of the last undisturbed ecosystem in the central jungle of Peru, the Oxapampa-Ashaninka-Yanesha Biosphere Reserve. Every coffee bean cultivated in this region has been sustainably grown to protect the natural areas and the indigenous cultures of the place. A mixture of cultures, breathtaking sceneries, and incredibly diverse flora and fauna, makes Villa Rica a vibrant and unique town, home to hardworking and proud families where 90% of them dedicate their lives to coffee production. We aim to honor their heritage and tradition by sharing with the world, a bit of Villa Rica’s culture and wealth through a great cup of this single-origin specialty coffee.